“Life’s Persistent and Most Urgent Question Is – What Are You Doing For Others?”
– Martin Luther King, Jr.
InSANDity (Summer Edition) 2019 that went down on Saturday, September 14th is done and what an event it was!
100% of all profits went to 2 great charities this time around – El Paso Boys & Girls Club AND victims of the El Paso Shooting. To all of you that participated and volunteered we can’t say thank you enough!!
Our goal here is to not only help the El Paso community at large but also to improve the event as a whole so that we can be better (and thus, be able to give and help more people.)
In that light we took the advice from the last race (see the April 2019 Blog Post HERE) and tried to improve on what you all told us from last time. Here is what we came up short on the previous race and what we did this time to fix it:
Issue #1 – SLOW REGISTRATION: We said that we would do a couple of things here – Get 2 way walkie-talkies and add another person to the check in tent to get runners registered.
We did just that PLUS we had a floating 3rd person to assist. We also added in not one but TWO early packet pick ups and that seemed to help because there were no complaints and people came up and even told us it was a smooth process to check in! 🙌🙌 We’ll take that as a win…
Issue #2 – Trail Direction Confusion: We had issues last time with people getting a little lost on the trail so for this event we put up WAY MORE flags, posts and people to direct traffic. This current survey we sent out had ZERO issues regarding finding the right direction of the trail to complete the course so we’ll also take that as a win 🙌🙌
Issue #3 – Easy/Redundant Obstacle Course: This issue came up last time and unfortunately it came up again this year! Thankfully it was with a very small percentage of survey respondents. However, it’s the same issue that we hear and we think we have a solution. we’ll get to that in a second, but let’s go over the survey results…
We broke it down into 5 quick questions. Here’s what they were and how people answered…
Here’s the results for the current run (Sept. 2019):
30% answered EXTREMELY ORGANIZED
54% answered VERY ORGANIZED
15% answered SOMEWHAT ORGANIZED
0% answered NOT SO ORGANIZED
0% answered NOT AT ALL ORGANIZED
Not too bad – Here’s how we compared to the April 2019 event for this same question:
17% answered EXTREMELY ORGANIZED
75% answered VERY ORGANIZED
12% answered SOMEWHAT ORGANIZED
0% answered NOT SO ORGANIZED
0% answered NOT AT ALL ORGANIZED
So we shot up in the EXTREMELY ORGANIZED department but lost some in the VERY ORGANIZED answer so great! I would classify that as winning 🎉
Here’s the breakdown:
43% Answered: Excellent – It had the perfect balance of Course Length, Obstacle Difficulty, aHelluva Good Time and it was just perfect for what I wanted out of it.
41% Answered: Very Good – It had a pretty good balance of Course Length, Obstacle Difficulty, was a pretty good time and it was great for what I wanted out of it.
13% Answered Average – It had only an average balance of Course Length, Obstacle Difficulty and it was just OK for what I wanted.
3% Answered: Below Average – I was seriously let down on the Course Length, Obstacle Difficulty or it just wasn’t as fun as I thought it would be…
.01% (i.e. 1 person) Answered: It SUCKED! – Basically this was one of the worst events I’ve gone to. No hard feelings but it was awful.
Here’s how the survey answered for April 2019:
25% Answered: Excellent – It had the perfect balance of Course Length, Obstacle Difficulty, aHelluva Good Time and it was just perfect for what I wanted out of it.
50% Answered: Very Good – It had a pretty good balance of Course Length, Obstacle Difficulty, was a pretty good time and it was great for what I wanted out of it.
25% Answered Average – It had only an average balance of Course Length, Obstacle Difficulty and it was just OK for what I wanted.
0% Answered: Below Average – I was seriously let down on the Course Length, Obstacle Difficulty or it just wasn’t as fun as I thought it would be…
0% Answered: It SUCKED! – Basically this was one of the worst events I’ve gone to. No hard feelings but it was awful.
I gotta tell ya’ – this was an AWESOME improvement! The VAST MAJORITY(84%) either said it was AWESOME or VERY GOOD so we are hitting our metric here!
However, there were some people that were not too happy. This broke our heart but it goes to show you that not every product can be everything to everyone… Here were some of the comments from the runners who thought the course was BELOW AVERAGE or just plain SUCKED:
“The price was too much, the course was too short, a lot of the obstacles were repetitive, some were too easy.”
“Better obstacles and more guidance.”
“The course/entire event was not worth the price. Try teaming up with local businesses for sponsorships, vendors, etc. The swag bag contents were lackluster, seemed like a last ditch effort- grabbing random items a couponer might have laying around the house. I’m an extremely physically active person and my friends wanted to do something they thought I’d enjoy before I moved this week.”
It’s hard to balance what EVERYONE wants but we feel that if we make the MAJORITY of people happy then that is the best we can do for this course.
When we set out to design and then eventually upgrade the course the question always was,
“WHO are we building this for and WHY are we doing it?”
This goes right in line with the quote from Martin Luther King, Jr. at the top of this post which was, “What are YOU doing for OTHERS?”
We felt that the BEST type of course would be one that EVERYONE could compete and FINISH no matter if it was with their wife, husband, kids or co-workers. We wanted people to be able to finish REGARDLESS of their physical condition YET make it challenging for the MAJORITY (that’s no small feat!)
Something that could bring everyone out AND bring everyone TOGETHER. That’s the course we built and we tell you EXACTLY what kind of course it is on the FIRST PAGE of our website when you sign up…
We also thought about they why…
WHY would we be doing this? What’s the EndGame?
The WHY is because we felt that we could do all these things AND donate to some great charities along the way. Also, we thought what a great idea to donate 100% of all the profits to LOCAL people/groups/organizations that need help? Wouldn’t that be awesome!
So that’s what we did. This race went to 2 very worthy charities – the El Paso Boys & Girls Club as well as to the El Paso shooting victims that just happened only 4 short weeks ago.
Do we think we could make the course harder? Yes!
Are we going to do that? No.
First of all, if you’re looking for a challenge, do the DOUBLE LOOP. The guys who came in 1st, 2nd and 3rd were ALL from the U.S. Marines and they were EXHAUSTED when they passed the finish line…and these guys are in tremendous shape!
Second, if we make it harder less and less people will be able to complete the course – that is NOT what we want. We have some ideas on NEW obstacles for the April 2020 race but they won’t be CRAZY difficult.
Lastly, we had one of the best vendors – the US MARINES! They brought out the pull up bar challenge that was awesome for everyone. Thanks Marines!! Maybe next time we’ll get some other DEPENDABLE vendors to show up. (Food Trucks and Aguas Frescas Vendors)
To give you a perspective of the other 84-97% of people who thought it was awesome, here’s what they said:
“Something new and different! Loved it. Great experience!”
“Was recommended by co-worker. Will recommend to others.”
“Family friendly fun, while keeping active! Wish we had more events like this year round!”
“Because i was encouraged to challenge myself and I do not regret it, this was so much fun!”
Sept. 2019 responses (current race):
46% Answered: 10 – I’m Telling Everyone!
13% Answered: 9
19% Answered: 8
10% Answered: 7
1% Answered: 6
6% Answered: 5 (I’ll tell maybe one person)
0% Answered: 4 (yikes!)
1% Answered: 3
3% Answered: 2
0% Answered: 1
0.01% Answered: 0 (I’m not telling anyone!!!)
April. 2019 responses (previous race):
33% Answered: 10 – I’m Telling Everyone!
33% Answered: 9
18% Answered: 8
9% Answered: 7
7% Answered: 6
0% Answered: 5 (I’ll tell maybe one person)
0% Answered: 4
0% Answered: 3
0% Answered: 2
0% Answered: 1
0% Answered: 0 (I’m not telling anyone!!!)
We like these numbers BECAUSE the people who REALLY liked it went WAY up and everything else pretty much stayed the same. We feel that we are bringing out the people that our course was designed for and that’s a good thing.
We feel that we COULD do more for the people who want more of a challenge BUT this is for way way WAY down the line in the future. Things we’re considering:
– add in ANOTHER wave for DOUBLE LOOP (high chance to happen)
– add in a TRIPLE LOOP wave (low chance this will happen)
– Add a split in the trail of 0.25 miles of more difficult obstacles (very low chance)
This is our favorite section! The reason is simple – it gives us your great ideas for the NEXT race and what direction we should go in. How many times have you filled out a survey and not heard ANYTHING more about it?
Probably all the time.
But as you can see, we do things differently…
We took your answers and put them into a WORD CLOUD which looks like this:
Looks confusing…but it’s really simple.
When a word gets said more and more, it becomes BIGGER in the word cloud. This means that MORE people said this word in their answer as to WHAT they want to see.
When we generated this word cloud some things popped out:
– Obstacles/Hard/Difficult (people said they wanted more intense/water/easier OBSTACLES. They also said they wished there was a more difficult/longer race – like a 5k… That’s what the DOUBLE loop is for! If you thought it was easy sign up for the 8am DOUBLE LOOP NEXT TIME!!!).
– Trucks/Vendors/Food (people wanted to see MORE vendors such as food trucks. They also said that the free beer is OK but since it’s more of a FAMILY event for some that we should have food and we couldn’t agree more! If you are a vendor then please contact us for our next event. We’re going to make it a focal point for next time.)
– Loved / Great ( a LOT of people just said they LOVED it and thought it was GREAT…we like that!)
– Shirt (people were not to happy that on the front page of the website it listed a T-shirt was included with the Goodie Bag. This was our fault. We switched from T-shirts to Bandanas and the site wasn’t updated. On 2 pages there was a reference to T’shirts even though we laid out what was in the goodie bag in our images. We fixed that but it was too late. We’ve been offering T-shirts for 5 straight years and this was our first Bandana Goodie Bag so please excuse our error. It was not intentional)
– Water (People mentioned that water bottles at the END of the course or at the HALFWAY mark for the DOUBLE LOOP is super important. We have to agree and we’ll make sure it happens for next year. It’s odd – this is our 6th year and we’ve never had anyone else mention this, but for this survey it came up MULTIPLE times.)
HONORABLE MENTION: This didn’t come up a lot in the responses but it’s something we want to fix for next year. These include:
- VOLUME – Some people had a hard time hearing the announcer at the start of the race because of the music from the DJ. We’ll fix this by just letting the DJ know that we need to have the volume lowered even more when the announcer is talking. Easy-Peasy!
- WAVES – People said that it would be better to let 10-15 people go at a time instead of EVERYONE starting at their designated wave time. An example would be if you signed up for the 8:30 wave, having the first 15 people at the start line go and then waiting 5 minutes and letting another 15 go. This is something we can easily do for the April 11, 2020 race.
This is our second favorite question to ask and here was the break down:
Again, we put it into a WORD CLOUD program. Words that are used more appear bigger in the wordcloud and the words that are used less appear smaller. Thus, you can get a quick gauge of what everyone is talking about visually.
As you can see, people ran InSANDity for a number of reasons but the big ones were FAMILY, FUN and the CAUSE. Here is a response that sums it all up:
“Good times with good people. We love a challenge. Plus it was for a good cause.”
OK everyone, thank you very much for filling out this survey and reading this (somewhat long) post about it. In conclusion, there are MANY things we are going to improve on for the next race but you can count on us doing it! Thanks for your support and more importantly thanks for coming out for 2 great charities! We’ll see you on April 11, 2020.